The West Hollywood AIDS Monument.
I worked as Creative Director for Wondros creative agency to guide and shape the experiential aspect of visiting the future West Hollywood AIDS Monument as well as shaping the digital version of the monument. Through months of ethnographic interviews and community interfacing, we determined the best course of action to engage people from West Hollywood and beyond. It was my recommendation to create a digital monument timeline for people to contribute their stories and engage with others. Together with a team of designers, we worked to bring this vision to life. We also kick started the content for the monument by creating short form videos to live on the timeline.
National Institute of Health: All Of Us
The All of Us Research Program is a historic effort to gather data over many years from one million or more people living in the United States, with the ultimate goal of accelerating research and improving health. Unlike research studies that are focused on a specific disease or population, All of Us will serve as a national research resource to inform thousands of studies, covering a wide variety of health conditions. Researchers will use data from the program to learn more about how individual differences in lifestyle, environment, and biological makeup can influence health and disease. Participants may be able to learn more about their own health and contribute to an effort that may advance the health of generations to come.
I worked as a creative producer, alongside a team dedicated to a bespoke marketing, branding and content creation for this project. I oversaw the social assets from ideation to completion, including a livestream broadcasting from 4 different locations on launch day, copy for their site and the creation and launching of their social channels.