VP of Marketing, promoted to Chief Community & Content Officer
FOLX Health is a telehealth platform that provides digital healthcare services designed for the LGBTQIA+ community
Developed brand marketing-focused GTM strategy including:
SEO-focused blog ~100k UVM with >2.5% CVR
Organic channel growth of Instagram to >35k following (in first 6 months) >11% engagement and a 26% click to site
Hired a department and managed development for a team of 5 Sr. Director level employees
Developed partnerships with brand ambassadors, influencers, external nonprofits, and brands
Led a brand evolution and new website launch one year in
Worked interdepartmentally to define and map key growth objectives company-wide and product roadmap
Planned a multi-city experiential marketing campaign
Executive produced 7 award-winning videos focused
Launched multiple award-winning OOH marketing campaigns
Managed PR launch, securing over 346 articles, amassing a coverage
spanning >9Billion Impressions
Taking Up Space
360-degree Pride 2021 campaign, was an invitation to all LGBTQIA+ people to recall the legacy of change-makers that they come from and to participate in celebrating Self.
FutureXLegacy
The LGBTQ+ community has a rich and vibrant history that is often inaccessible to the younger generations. We set out to connect our past to the present, to inspire a better future. We aim to create conversations that allow young and old to gather in celebration of our past, present, and future. Pride 2022