As the founding Chief Marketing Officer at FOLX Health, I led the company from seed stage through its Series B raise—building the brand, launching the company, and positioning it as the leading voice in LGBTQ+ digital healthcare. From inception, I developed and executed a brand marketing-focused go-to-market strategy that combined deep community insight with performance-driven growth. This included building a robust SEO and content ecosystem, leading an organic social strategy that rapidly scaled engagement, and architecting cross-channel campaigns that blended purpose with performance. I assembled and mentored a senior marketing team, established partnerships with mission-aligned brands and nonprofits, and guided a full brand evolution and website relaunch within the first year. My leadership extended across PR, product strategy, and experiential marketing—culminating in award-winning creative campaigns, multi-city activations, and over 9 billion earned media impressions that solidified FOLX Health as a category-defining brand for inclusive care.