I create meaningful and accessible belonging.
What I do
Most marketing efforts come across as cold, impersonal, and outdated. They lack authenticity and meaning. Customers are savvy and don’t want to be advertised to in this way anymore.
When a company shows that it truly knows its prospective customers, it doesn’t have to try so hard to win them over. It simply needs to tell meaningful stories and engage in well-conceived, and properly focused community-based marketing.
I help companies develop an approach to their customers that is authentic, well-informed, fresh, and responsive to the current cultural landscape. Specifically, I help companies tell their stories and build their communities in ways that ensure that customers feel seen, heard, deeply considered, safe, comfortable, and part of a real community. Because my clients and I go to the deepest layer of understanding, prospects and customers are transformed, inspired, delighted, and fiercely loyal.
The results companies and I achieve working together are the result of the exquisitely granular and precise approach I’ve developed over decades is informed by data, behavioral science, and deep reflection of the humanity of my clients’ markets.
Who(m) I work with
I take on work with individuals and companies that aim to be leaders and not laggards. I am most excited by companies or individuals that are looking to be current, relating to and representing all their prospective customers–especially those less spoken to, and are forward-looking, innovators in their space.
My Approach
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As a species, we are simultaneously hyperconnected and disconnected from each other. There is great power in creating authentic and meaningful connections with customers beyond the primary products and services you offer. My goal is to identify opportunities for quality connection and develop a strategy for your business to become a leader in your industry. With a mission-driven approach and a deep understanding of DEI (diversity, equity, and inclusion) and modern consumerism, I use my culturally advanced understanding of how to effectively reach your target audience in the most impactful way. I can help you build a strong brand with loyal audience and community that will amplify your efforts.
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There is a well-known saying in marketing: people don't buy when they understand, they buy when they feel understood. I am motivated to tell the stories of folks that have been out of the center. By doing so, you can retain early adopters and attract more skeptical consumers. I approach cultural conversations with a focus on how to uniquely position your message and solution. All companies have the potential to be thought leaders and innovators, and that starts with the stories they tell. I can identify the story your brand should tell, the story your customers are waiting to hear, and the channels you should use to amplify it.
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I don't believe in cookie-cutter solutions to marketing or community building. While I stay current on tactics and industry standards, there is no one-size-fits-all template for building a strong brand or community. I use my 20 years of diverse knowledge and experience in the field to create a customized strategy that will drive high-impact growth for your organic marketing efforts. I don't just offer advice as an outsider; I like to work closely with you as a member of your team. It's essential that we collaborate, allowing me to fully understand the problems you are trying to solve with your products and services, as well as the community you are trying to attract. This takes time, but it is worth it.
